Senior Writer
Hybrid- St. Louis, Missouri, United States
Marketing
Job description
We seek a highly skilled Senior Writer with a strong B2B and web conversion background to elevate our digital strategies and drive new business growth. The ideal candidate will possess the expertise to assess our current digital assets—including the homepage, emails, paid media, and sales documentation—and implement strategies that enhance engagement, leading to increased clicks, calls, and customer acquisition.
This role requires proficiency in blog writing, email marketing, web content creation, and SEO, as well as the ability to collaborate seamlessly with both internal and external creative teams. Experience with Pardot/SFMC Account Engagement, WordPress, and Google Analytics is preferred.
Location: Saint Louis, MO (Hybrid – Tuesday/Thursday in office weekly)
**LOCAL CANDIDATES ONLY**
Responsibilities:
- Write, edit, and proofread a wide range of content, including web copy, blog posts, white papers, case studies, and social media, while ensuring a consistent voice and messaging across all platforms.
- Implement SEO best practices to optimize blog content and distribution strategies.
- Execute the existing content strategy in coordination with the internal creative team.
- Oversee the creation and distribution of all prospect/MQL emails via SFMC.
- Collaborate with paid media, sales, and creative teams to continuously enhance content and improve performance.
Job requirements
Basic Qualifications:
- 10+ years of experience in content creation, with a strong emphasis on B2B writing.
- Extensive experience in MarTech, including blogging tools, marketing automation, WordPress, etc.
- Exceptional writing and editing skills.
- In-depth knowledge of SEO practices and tools.
- Strong research skills and the ability to manage projects independently.
Preferred Qualifications:
- Experience in Conversion Rate Optimization (CRO)
- Pardot/SFMC Account Engagement, WordPress, and Google Analytics
- Previous experience in the IT industry
Education/Training:
- Bachelor's Degree or equivalent work experience.
US Cloud is an equal-opportunity employer, and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, dietary preferences, gender, sexual orientation, age, fashion sense, marital status, veteran status, disability status, or political leanings. Come as you are.
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